Making a difference....... case by case

We strongly believe that the single-use beverage container has to go.  It is simply not sustainable to continue to produce this level of waste and use that amount of energy on packaging that is either broken up or lost in a land-fill. It’s a very contrary practice, when bottle packaging can be refilled many times.

For example:  Just ONE restaurant selling 10 dozen of water a week will use half a tonne of cardboard and almost 4 tonnes of glass per year.  Sure, some is collected, broken up and recycled, eventually made into new green bottles, but a lot of these ends up lost. Now multiply that by say 50 restaurants... what a shameful waste!!

The Responsible Host

Premium restaurants and Hotels throughout the country are consuming and breaking up a mass of bottles and cardboard every day.  We believe that the discerning consumer is taking notice of businesses that have meaningful policies around waste, their carbon footprint and sustainability and EQUALLY, the leading restaurants and Hotels are looking at ways to support quality NZ products and reduce their consumption of resources as well as the costs associated with the break-down and disposal of their weekly waste. Deep Origin makes it easy - we collect it all and reuse 98% of the materials again and again.

Shallow Idea

We don't need to import millions of bottles from massive multi-national food conglomerates, bottling and shipping water from distant industrialised lands. Deep Origin Water is from one of the deepest sources that has low salt, low acidity and moderately high levels of silica - it tastes fantastic and it's good for you.   New Zealand has the purest water in the world... we can have great confidence in it.

Bring Back Buck(s)

In New Zealand the 1980’s saw in the departure of the container deposit schemes that ran successfully for years.  The introduction of ‘single use’ or ‘one-way’ bottle was pushed on to the consumer. The refund was sorely missed by thousands of kids and we can all remember making our pocket money from bottle-drives and fossicking through the neighbours garage for empties.  Now, the single use bottles either end up as land fill or part of a broken glass (cullet) mountain - after being collected, sorted, smashed and cleaned. A proportion of cullet is added with new glass ingredients and smelted to form new bottles. The percentage of cullet used in the blend varies according to the final bottle colour and quality desired. Rarely does it comprise more than 60%.  Bottle refund schemes currently run successfully for all types of beverage containers in 20 developed countries and 12 States in the US. After the introduction of laws, container collection rates have rocketed from around 25% to over 75% and in Germany it has reached 97% container return. 

Why doesn't every beverage company collect refill bottles?

There are plenty of companies around the world grabbing at the opportunity to call themselves sustainable.  Planting a few trees to make themselves feel better about polluting, doesn't really deal with out of control packaging waste that our generation and future generations have to face.

New Zealand is at risk of over-trading on its clean green or pure image - if it is seen to do little about the simplest of problems, such as collecting and reusing bottles - we will lose credibility and in time, countries that are engaging in these type of practices may penalise NZ branded products.  With Container Deposit Legislation in place, a container refund scheme could be rolled out within a year - it's not rocket science!